42 lines
1.4 KiB
Markdown
42 lines
1.4 KiB
Markdown
# Cyclical and branched publishing:
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from the anteroom to the digital «revolution»
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@meta['2018-10-19','Methodology','EMPTY.','https://marianaeguaras.com/edicion-ciclica-y-edicion-ramificada-de-la-antesala-a-la-revolucion-digital']
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Print publishing has never been easy. Since scribes
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until printing it has been necessary to acomplish
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several steps. Generally, there are:
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1. Edit and proofread.
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2. Graphic and layout design.
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3. Compare and review.
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4. Print.
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5. Distribute.
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6. Market and business management.
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Before the digital «revolution» each step used to
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set the rhythm in publishing. It was almost sure that
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quality would decrease or an step would have to be
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repeated if something went wrong. __The tasks in
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traditional publishing had to go step by step and
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trying to return as little as possible__.
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This rhythm was also constrained to the existent
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infrastructure, resources and demand. The rhythm
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was consistent and «slow» before printing. After that
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publishing processes got faster, costs went down and
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demand went up.
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Books stopped to being luxury goods and began to be
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a common well. We could say that printing wasn't only
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a «revolution» but also an «opening» of information.
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This revolution created new crafts that specialized
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among centuries. Techniques changed and improved over
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time but until the middle of +++XX+++ century the
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method was the same: __Publishing was an unilateral
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progression until book's marketing__.
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## In the digital «revolution»
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