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+# Fuck Books, If and only If…
+
+> @published 2019/04/15, 12:00 {.published}
+
+I always try to be very clear about something: books nowadays,
+by themselves, are just production leftovers. Yeah, we have built
+an industry in order to made them. But, would you be able to
+publish by your own?
+
+Probably not. It is almost sure you lack of something: you don't
+seize the machines supposedly needed; you don't enjoy the skills;
+you don't carry the acknowledge or you don't possess the networking.
+You don't own anything.
+
+We have reach the production capacity to publish in a couple
+hours what in the past took centuries. That is amazing… and scary.
+What are we publishing now? _Why are we producing that much?_
+Our reading capacity haven't improve at the same rhythm ---maybe
+we have been losing some of that ability.
+
+We are more people now, but it is a contemporary supposition
+that each person needs a book. We have public libraries. They
+used to be a great idea. Now they are one of the few places where
+people can go and enjoy without paying a penny. The last standing
+point of a world before its global monetization. And sometimes
+not even that, because they are behind a paywall: paid subscriptions
+or universities ids; or because most of us prefer coffee shops,
+public libraries are for poor, creepy and old people, right?
+
+And we are praising books as a holly product of our culture.
+Even though what we really do is supporting a consumer good.
+You don't made them, you don't read them: you just buy and put
+them in a bookshelf. You don't own them, you don't even look
+what is inside: you just buy and leave them in your Amazon account.
+You are a consumer and that makes you think yourself as a supporter
+of our culture.
+
+As publishers we made everything about books: fairs, workshops,
+meetups, study degrees and marketing. As publishers we want to
+sell you the next best-seller, the newest book format: the future
+of reading. Even though what we really want is your money. We
+know you don't read. We know you don't want books that would
+blow the bubble where you live. We know you just want be entertained.
+We know you are craving about how much books you have “read.”
+We just want you to keep buying and buying. Who cares about you.
+
+Before all that shit happened to publishing, books were a rare
+and difficult product to make. From them we could see the complexity
+of our world: its means of production, its structure and its
+struggles. Publishers were kill because they wanted to offer
+you something really important to read. Now publishers are awarded
+with trips, grants or fancy dinners. Most publishers aren't a
+treat anymore. Instead, they are the managers of public debate;
+aka, what we can say, think or feel.
+
+Most books nowadays only show how the main bits of our world
+have been displaced as another good in the marketplace. We see
+paper, we see ink, we see fonts and we see code. After that first
+look, we start to realize that our books are mainly a gear of
+a machinery of global consumption.
+
+Only at this point, we can clearly see the chain of exploitation
+needed to achieve that kind of productivity. _Who or what benefits
+from it?_ Authors can't made a living anymore. People involved
+in books production ---printers, proof readers, designers, publishers
+and so on--- barely earn a living wage. A lot of trees and resources
+have been use for profits.
+
+Again, we have reach the production capacity to publish in a
+couple hours what in the past took centuries, _where did that
+wealth go?_ Not to our pockets, we always have to pay in order
+to produce or own books.
+
+So, what makes you love books that probably you won't read? If
+and only if publishing is what it is now and we don't want to
+change it, well: fuck books.